Privacy Policy

Williams Financial Group — Privacy Policy
Effective Date: May 4, 2026

Williams Financial Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read this policy carefully.

1. Introduction

Williams Financial Group operates as a licensed insurance agency providing safe money strategies, annuity planning, insurance services, retirement planning, estate planning, and tax strategy. We are committed to handling your personal and financial information with the utmost care, transparency, and respect. This Privacy Policy applies to information collected through our website, consultation forms, email, telephone, and in-person interactions.

2. Information We Collect

We may collect the following types of information:

Personal Identification Information: Name, address, phone number, email address, date of birth, and Social Security Number (when required for product applications).

Financial Information: Income, assets, retirement account information, insurance policy details, and other financial data you provide during the consultation or planning process.

Technical Information: IP address, browser type, device information, and website usage data collected automatically when you visit our site.

Communication Records: Records of correspondence, phone calls (where permitted by law), and form submissions.

3. How We Use Your Information

We use the information we collect to:

Respond to your consultation requests and inquiries

Provide, manage, and improve our financial and insurance services

Process applications for annuity and insurance products on your behalf

Send you relevant communications, educational content, and service updates

Comply with applicable laws and regulatory requirements

Protect against fraud and unauthorized activity

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Insurance Carriers: When you choose to apply for a product, we share necessary information with the issuing insurance company.

Service Providers: Third-party vendors who assist with CRM management, email communication, and website functionality (such as GoHighLevel), subject to confidentiality agreements.

Legal Requirements: When required by law, regulation, court order, or government authority.

Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of that transaction.

5. GLBA Compliance

As a financial services firm, Williams Financial Group complies with the Gramm-Leach-Bliley Act (GLBA). We maintain a comprehensive information security program designed to protect the confidentiality and security of customer financial information. We will provide you with our GLBA privacy notice as required by applicable law.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal and financial information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

8. Your Privacy Rights

You have the right to:

Access the personal information we hold about you

Request correction of inaccurate or incomplete information

Request deletion of your personal information, subject to legal obligations

Opt out of marketing communications at any time

Lodge a complaint with the appropriate data protection authority

To exercise any of these rights, please contact us using the information in Section 14 below.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Financial records may be retained for a minimum of seven (7) years as required by applicable regulations.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 18, please contact us immediately and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. State-Specific Privacy Rights

Texas Residents (Texas Data Privacy and Security Act — TDPSA): Texas residents may have additional rights regarding their personal data under the Texas Data Privacy and Security Act. You may have the right to access, correct, delete, or opt out of the processing of your personal data for certain purposes. To submit a privacy request, please contact us using the information in Section 14.

California Residents (CCPA / CPRA): California residents may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. Williams Financial Group does not sell personal information. To exercise your California privacy rights, please contact us using the information in Section 14.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. We will notify you of significant changes by updating the "Effective Date" at the top of this policy and, where appropriate, by posting a notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Williams Financial Group
Tyler, Texas
Phone: 903-321-2717
Email: [email protected]
Website: https://www.wfgfamily.com